When Santuario was my one and only, I plastered its face across every available surface. Which was fine as far as it went. But as Winter came out, I already had an inkling that this might not be the ideal solution in the long run. And when I started to get involved in the Bluewater Bay series, I had to face the fact that the covers weren’t doing it anymore.
The problem with book covers as banners or icons is, you always want the newest release visible. So they change. Admittedly not very fast in my case ;P But still enough to become potentially difficult to recognize for infrequent followers or across platforms. What I needed was a coherent and recognizable web presence.
Catherine Dair – artist superhero to the rescue. She listened to my vague ideas and provided me with a suit of graphic art that simply fits me like a glove. (Absolutely brilliant collaboration experience. If you’re thinking of revamping your online look, hire her. I can’t recommend her enough.) I might have squealed when I got the set just in time for the release of When to Hold Them this coming Monday.
Today I rolled up my sleeves and spent a few hours elbow-deep in html code, and messing about with image and .svg files. Behold the new Gordon look on the website and across social media platforms. I never thought I would say this, but I can’t wait to order business cards now.